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Bradley Devin

DESIGNER


Bradley is graduating with a Bachelor’s in Applied Science in Design from Lake Washington Institute of Technology. Their creative journey has taken many paths, starting schooling in game design and transitioning towards other creative fields, finally settling into graphic design. They are passionate about music, with a focus on local music and the culture surrounding it. Their design philosophy is loud and dynamic, focusing on attention grabbing layouts. They believe that all art has value, regardless of the size or impact that the artist has right now. 

SQLR Mag

Music and culture zine

Project Overview

Local music creates a community, a community of people who are often working class and diverse, people from all walks of life connect in small venues across the country, listening to bands that come from their hometowns. These bands aren’t selling out stadiums but the artists creating this music are just as passionate if not more passionate than larger bands that do perform at venues such as Climate Pledge. Everett’s music culture draws heavily on the Seattle sounds of the 90s, with a grunge undertone connecting bands and local fans to each other. There are several venues in town that host music, and entirely too many bands that deserve more attention than they’ll get at a casual small venue experience. SQLR mag aims to foster a connection between the up and coming art and music culture in Everett, WA and the greater Seattle area. This project is entirely made with contributions from Everett artists, containing interviews with artists from Everett and with photography done by Everett photographers. 

Process Work

RESEARCH

This project explores artists in the local music culture in Everett, WA. I reached out to several bands, photographers, and one venue for interviews for the magazine. I found two photographers willing to contribute photos. Additionally, one band and the owner of an all-ages venue agreed to an interview. For the interviews, I read interviews with artists in other publications, and compiled a list of questions to ask during the interview process.

I gathered assets for texture from downtown Everett, taking pictures of worn tile, graffiti, and show posters that I found. These became assets that were used in combination with the photos to create pieces for the zine. These photos are some of the pictures I used to add texture to the project.

DESIGN PROCESS

In order to appeal to the local music scene, it was necessary to find a style that fit the people who would visit these venues and explore local shows. Inspired by zines and posters from this community, I settled on a grungy, texture heavy style that makes the zine feel like part of the culture. The goal here was to give local artists and musicians the same energy that larger creators in the same fields get. The addition of photography from photographers who work as band photographers brought a lot of energy and color to the zine.

Because the goal is to showcase artists and learn about their stories, the spreads attempt to paint them visually as “larger than life” while the interviews give the readers a deeper understanding of who they are in an attempt to make them relatable.

Deliverables

The deliverable is a magazine, containing three articles, a front and back cover, and art-focused spreads to introduce and conclude each article.

Conclusion

This project was entirely a passion project, I am passionate about this scene and I was given an opportunity to make deeper connections and support artists that I am already a fan of. The end result was successful and fits right into this scene. I plan to use my newfound connections to distribute this zine for free in the community and find other outlets in Seattle to distribute further. I have plans for a second issue to follow up and connect further with other artists in the Seattle area, not just limited to the Everett music scene. 

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