“ It's through mistakes that you actually can grow. You have to get bad in order to get good. ” - Salvador Dali, Artist
Hi, I’m Chloe Tyler, an experiential designer with over 10 years of experience working in the creative industry. Originally a tattoo artist in Southern California I have a strong foundation in design fundamentals and client management. For the past 4 years, I have used my creative passion to drive my business, Tyler Design into the contemporary visual market. And have completed design work for both local and international companies. My focus has been directed towards visual brand development, web design, advertisement. However, I recently have focused my energy on experiential and environmental design. My passion and dedication to design fundamentals and user research shows through in my work. I am a lifelong student and treat every project as an important problem in need of a thought-out intentional solution.
When deciding what to do for my capstone project, I chose that I wanted to focus on something I have not done before. Much of my portfolio is branding, web design, package, and print design. I have a passion for large-scale super graphics and exhibition work. With that being said, my project seemed obvious. I am going to portray the absolute chaos and despair of the year 2020 in a museum exhibit. People all over the world are left in shock, grief, anger, disbelief, and a whirlwind of other emotions after the year that we have all had. We as humans need a way to process and heal from it. I feel that an exhibit if done right can help the healing process.
This exhibit hypothetically will take place in 2040 or later.
While working on my capstone, I discovered that the scale of my initial idea was far too large and needed to cut back in a way that I could still get the point across. If I were to continue with this exhibit, I would finish my complete idea with a two-story exhibit that touches on all major events and gives each area enough space. I would have liked to create a mock “Autonomous Zone”, an interactive wall in remembrance to all that lost their lives due to the events in 2020 (covid victims, victims of police brutality, police that have died in the line of duty, and those killed because of hate crimes). I also would create a more uniform layout and system for the informational signage and displays.