JessicaLuchsinger-Default

Jessica Luchsinger

EGD DESIGN

Hi! I’m Jessica. I’ve been an artist my entire life. For as long as I can remember, I was the person people came to when a project needed visual enhancement. I began dealing art in the 3rd grade by selling reproductions of Peanuts cartoons and I’ve just been peddling my creativity here and there ever since! I came back to school at the beginning of the pandemic and found that studying design theory and user experience could really benefit my creative endeavors. I’m really looking forward to continuing my education by getting involved in the world of Environmental Graphic Design. My education here at LWTech has really transformed the way I see the world and I’m looking forward to taking all I’ve learned and building on it in the years to come.

Back to the Future

An immersive educational experience

Project Overview

This project is an Experiential Design proposal for educational entertainment. At the beginning of the process last year, I knew I wanted to do something centered around ecological awareness. Often times it seems as though the messaging about climate change and our abilities to combat global warming are fragmented in a way that we are made aware of the problem but feel powerless to change it. Through this project, my aim was to create a place of exploration in order to show the impact of industrialization and consumerism has on ecosystems. However, within that context, I want to offer the realization that there are so many people around the world working in amazing ways to reduce impact on the environment. This exhibit is ultimately about hope and healing.

Process Work

RESEARCH

I have a tendency to get lost in the research. I had to begin by putting down all of my ideas, my questions and possible pathways. Then I did as much reading as I could. The direction of the project emerges as a picture becomes clear. I have always loved science museums, so I wanted to create something that would fit in at a place like the Pacific Science Center. When I discovered the Sustainability Institute at Penn State, I began to research ways to collect all of the possibilities of greener solutions into one place where people could come and learn in an entertainment capacity.

DESIGN PROCESS

My process took me all over the place. There were two central pieces to the concept: A virtual reality experience and the eco-innovators I’d read about in the newsletter “Not My Problem” and seen on “World Wide Waste”.

My idea initially was to create a center where people could explore the latest research and innovation in green design – with an emphasis on petroleum alternatives. The intention is to make people aware that there are healthier, greener options that are accessible.

Deliverables

I regrouped and narrowed my focus from an entire science center to an exhibit at Pacific Science Center. In this way, it was more manageable to establish a focused concept with a clear identity. I took into consideration that the messaging on climate change can be difficult and that people might feel numb to it. My goal was to reinvigorate the conversation in a way that motivates people to investigate. I love the curved partition as the centerpiece of the space that takes the viewer through the space – it serves as a pathway but also that reminder that all things on earth are connected.

Conclusion

I knew going into this project that it is a difficult subject with many complex aspects. The exhibit would be walking the fine line between despair and empowerment. Clarity on the challenging concepts is key, so people know that they will be looking at the problem in some capacity but also being offered pretty cool and inspiring solutions. It’s comforting to know that there are so many people out there working to make the world a better place, and hopefully inspire more of us to take up the cause.

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